PROBLEM

Disposable hygiene products create a substantial environmental burden due to their non-biodegradable nature. Since they contain biological waste, their disposal is not only costly and complex but also non-recyclable.

Although there are eco-friendly options for the outer layers of these products, the superabsorbent core remains reliant on sodium polyacrylate, a non-biodegradable petroleum-based derivative.

The use of sodium polyacrylate poses a reputational risk due to its unsustainable nature and an economic risk due to its dependence on volatile petroleum prices.

There is an emerging, unmet market demand for sustainable products. For example, 75% of new parents in the United States are actively looking to reduce the disposable diapers they discard.